A website can be the greatest asset for businesses as it allows them to reach - anyone, anywhere, anytime.

It can help businesses, especially SMBs, to establish a powerful online presence, build brand awareness, and accelerate their marketing efforts, thereby boosting revenue.

What's more? Several reports affirm that prospective customers visit websites before making purchasing decisions. No wonder, successful companies of varying sizes have well-designed websites catering to the needs of their target market.

If you are an SMB facing challenges in creating a high ROI-generating website, this post can help. Here, we will share five actionable tips to ease your journey.

Let's get started. 

#1: Create a Responsive Website

Responsive web design allows content to load fast across devices of all sizes and resolutions, including mobile, laptops, and desktops. This helps users access, navigate, and interact with websites seamlessly, thereby improving usability.

More than that, website responsiveness is a crucial Google ranking factor. With an array of users using mobile devices to search, Google's algorithm is inclined to rank user-friendly, responsive, fast-loading websites that fit the bill.

In short, responsive websites can provide a positive user experience, thereby reducing bounce rates. The more a user stays on your website, the higher the chances of sales.

Here are a few aspects you should specify to web designers for creating a responsive website. 

  • Choose a mobile-responsive template that matches your brand theme.
  • Use CSS or responsive breakpoints to align web content with the user's screen size. 
  • Avoid loading speed issues by using light images and CSS.
  • Incorporate the viewport with a meta tag to manage the page scaling and dimensions.

Pro Tip: Test the responsiveness of your website on mobile devices. 

Deploy Mobile-Friendly Test, a web-based tool in Google Search Console, to ensure a seamless user experience on mobile devices. 

Mobile-Friendly Test

Enter your page URL and see how it performs on mobile devices.

#2: Build an Attractive Homepage

A website homepage is the first point of contact that introduces prospective customers to the business. So, it should reflect the following elements -

  • Products or services you offer
  • Pain points your offerings can solve 
  • Why prospective customers should choose you over competitors

This gives a rundown of your value proposition, thereby easing customers' decision-making. However, to make the page engaging, ensure including attractive and relevant visual elements, such as imagery, videos, infographics, and more.

In addition, use subtle colors, easy-to-understand fonts, and personalized CTAs (call-to-action) to encourage user action. 

Take inspiration from HubSpot's homepage.

Notice how it has included all the eye-grabbing elements we discussed.

HubSpot's homepage

Their homepage depicts business values while ensuring engagement.

#3: Offer High-Quality Content

With big brands competing in the digital ecosystem, SMBs can find it challenging to achieve top rankings in Google SERPs. However, with high-quality content, attracting top Google rankings and generating leads can be easy.

So, evaluate whether your content offers value to the target audience.

Here are a few aspects to consider. 

  • Relevancy: Create relevant content that addresses pain points and matches the search intent of your target audience. Count on tools like Semrush and Keywords Insights to gain valuable insights for building a winning content strategy.
  • E-A-T Guidelines: Ensure that your content adheres to Google's E-A-T guidelines (Expertise, Authoritativeness, and Trustworthiness). This can help improve your website SEO, drive traffic and increase the chances of conversions.
  • Readability: Create content that is simple to understand. For instance, add bullet pointers to break the flow of the content and avoid using jargon. This can help educate visitors about your products and services. 
  • Format: Leverage content formats, such as blog posts, infographics, how-to guides, and more, to boost audience engagement.

Notice how Tilde, a portland based startup, leverages all the shared tactics to create compelling content.